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25 Holiday Email Subject Lines That Convert

Holiday shopping season officially begins the day after Halloween. This is the time when your inbox begins to fill up with holiday themed emails.

Why is it that each year holiday emails seem to be sent earlier each year? The reason for this is that holiday themed emails generally have higher open rates when they are sent weeks or sometimes even months before the target holiday event.

According to a 2014 survey published by Marketing Profs, holiday email open rates begin to spike in October as major retailers and agencies kick off their campaigns and peak in the middle of December.

To get a jump start on your holiday email campaigns, we have included 25 of our favorite high converting holiday email subject lines – use them for inspiration as you plan your campaigns:

25 Holiday Email Subject Lines

  1. Warby Parker: Cozy up
  2. VerticalResponse: Are Your Holiday Cards in the Mail Yet? Get 60% Off!
  3. WillCall: Hey, we made you something for the holidays!
  4. Chasing Fireflies: Our magical Holiday Gift Shop is open + Save up to 80% in our Halloween Blowout Sale!
  5. Shutterfly: We’re feeling very merry. Get 50% off your order.
  6. Omaha Steaks: Wanna get the REALLY good holiday deals this year?
  7. Uncommon Goods: The Time Has Come
  8. Real Simple: 10 DIY Fall Wreaths That Are Way Better Than a Welcome Mat
  9. BevMo!: NEW for November! Delicious Wines for the Fall Season.
  10. Workshop: FALL STEAM AHEAD: Over 80 classes up & posted, Oktoberfest weekend workshops & CAMP DIY
  11. Kabuki Springs & Spa: 3 Tips to Boost Your Immune System this Fall
  12. Alternative: First look | Alternative Gift Guide
  13. Finish Line: The Holiday Gift Guide is here. Game on for gift giving.
  14. Kayak: Waiting for lower Thanksgiving flight prices? Stop and book.
  15. Premier Dermatology: Day of Beauty: Winter 2014
  16. Paper Culture: Need Holiday Photo Card Ideas?
  17. Tory Burch: Presenting: Tory’s Gift Guide
  18. Zazzle Inc: Early Birds Save 50% On All Ornaments & Mugs + 20% Off Everything Else
  19. Circus Center: PERFORM in our 2014 Holiday Student Gala!
  20. Turntable Kitchen: get ready for holiday entertaining: recipes, cocktails, music recommendations
  21. Groupon: Get a Head Start on Your Holiday Checklist
  22. Travel Channel: Travel’s Best Holiday Attractions 2014
  23. JetBlue Airways: A sale to escape the winter weather!
  24. Bing Webmaster Team: It’s not too late: Reach more holiday shoppers with your $100 coupon
  25. Harry & David: Kim, get a jump on holiday shopping with your Gift History and enjoy free shipping.

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Jaclyn Hawtin

Jaclyn Hawtin (M.S. Tech), a San Francisco based Co-Founder & Managing Partner of Tech Love is an award winning entrepreneur with extensive experience advising start-up ventures. Her unique methodological approach developed through years of academic research and experimentation on making 'right technology' decisions in the workplace has proven invaluable to Tech Love's client base. She also currently serves as a mentor to entrepreneurs at House of Genius and advises a number of international nonprofits and NGO's on best practices for applying technology in international development.

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