Facebook recently announced the integration of Facebook hashtags. This feature will enable users incorporate hashtags into their posts or status updates. Twitter, Instagram and Tumblr were the first social sites to make Hashtags popular. Hashtags are phrases or words that are prefixed with the symbol # and are used as a means to describe the overall message or theme of a post. They are a clickable link and will take a user to a feed that features posts only about that particular topic. This is a convenient method of exploring ideas surrounding a particular topic for users. As per Facebook’s official press release, they will be, “…rolling out a series of features that surface some of the interesting discussions people are having about public events, people, and topics.”
This new feature will provide users an easy way to explore topics for discussions. It will also make Twitter’s hashtags searchable and even clickable on Facebook.The hashtag feature’s first rollout will take a few weeks to reach everyone and only affect a small percentage of users, the users might be able to see a new hashtag feed in which it will provide Facebook a place for users to engage in trending discussions. In general, hashtags transform how users search within Facebook and will also alter how conversations are carried out.
“Graph Search” was introduced by Facebook earlier this year. This feature allow users to search over friends’ Timeline pages to find a particular photos, places and “likes.” Enforcing a hashtag feature will help users search for places, people, events and things ahead of time and will also strengthen a user’s search efficiency. As we know that the more vital par of social is the integration into search; Facebook has started to rank itself into news updates and trending topics.
The new hashtag functionality of Facebook will have a big impact on brand advertising. It will be easier for companies to create cross-platform conversations around their brand because they will be able to make use of universal hashtags over major social media networks. Just imagine the total number of posts that will be shared on Facebook during events like the #Superbowl or the #TheOscars.
This is an additional tool to help businesses put out more pertinent content and be able to stay on top of what is trending. Involvement in discussions around hashtags that have gone viral could uplift the impressions and overall brand image. Businesses in paid ads will be able to target consumers better based on their hashtags and they could easily look over the content’s reach more efficiently. Businesses will also have the capacity to hashtag text, video and pictures because of Facebook’s ability for sharing rich multimedia content. In this case, it will be possible for consumers to have an better access on their ads or pages. It will also allow companies to have a increased creativity and interactivity in their campaigns. For example, for consumers who want to vote for their favorite product or to join a contest, they could use a branded hashtag.
What are the future implications of #Hashtags on Facebook?
Because Facebook does not limit characters to 140 the potential for spam is there.
Network Growth In Similar Interest Categories
It will be easier for Facebook users to connect with people of whom have similar interests outside of their present social circles as it will be easier to search for content with a hashtag feature.
Making use of the hashtag, cross-posting from other social networks to Facebook can be easily done, but it may generate redundancy within newsfeeds.
Facebook has noted that the addition of hashtags is “just the first step” in a sequence of additional features like trending hashtags and deeper insights that will bring well liked conversations to “the forefront of people’s Facebook experience” (Facebook Newsroom). With all of these promising alterations that we can expect in the near future, I guess it’s safe to say
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