Mobile First Update

Prepare For Google’s Mobile First Index Update

What is a Mobile First IndeX?

How do you know if your site is well prepared for Google’s mobile-first index? This is a very big update that Google has recently rolled out. You might be wondering

“What the heck is a mobile first index?”

Basically the traditional index the way that Google scans your website and then decides how to rank it in it’s search results has been based on the way your website displays and interacts in a desktop format. This change is big because all of that information is now going to be extracted from your websites mobile presentation. That means if you don’t have a responsive website and you previously experienced good rankings on Google you will likely be loosing that ranking unless you update your website with a responsive version for mobile and tablets. 

Below we have listed three steps that you can take to get your website prepared for this transition.

1.) Responsive Website

If you do not already have a responsive site make sure and get one. It is not too expensive to do this anymore, so you really don’t have a reason not do it. 

1.) Optimize For Mobile UX

When you are going through the testing process make sure that you are not testing on your desktop screen only. It is important to test from a mobile device instead. Testing just by making your screen smaller on a desktop doesn’t always work either, you need to use an actual mobile device for the real test.

1.) Improve Mobile Site Speed

Google always provides free tools to help with these big changes and luckily they have come with on for site speed.

Go here to test your site speed and get recommendations on how to improve it:

testmysite.thinkwithgoogle.com

Takeaways

  1. If your mobile metrics suck, your rankings will suck.
  2. Be proactive not reactive

Jaclyn Hawtin

Jaclyn Hawtin (M.S. Tech), a San Francisco based Co-Founder & Managing Partner of Tech Love is an award winning entrepreneur with extensive experience advising start-up ventures. Her unique methodological approach developed through years of academic research and experimentation on making 'right technology' decisions in the workplace has proven invaluable to Tech Love's client base. She also currently serves as a mentor to entrepreneurs at House of Genius and advises a number of international nonprofits and NGO's on best practices for applying technology in international development.

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