In the largest social media study to date conducted by our friends at Buffer Social, new information has been revealed regarding the best time to tweet. They analyzed 4.8 million tweets in order to figure out what the best time for tweeting to reach more follows, get more clicks and maximize engagement.
- Early mornings are the best time to tweet in order to get clicks.
- Evenings and late at night are the best time, on average, for total engagement with your tweets
- In some cases, the most popular times to post are opposite of the best times to post.
- Popular times and best times to tweet differ across time zones.
This is in stark contrast to the most popular time of day to tweet at 1:00 PM.
So the take away here is to experiment and try tweeting either in the early morning or late at night. Take a look at your engagement rates to gauge whether or not there has been an improvement so that you can find your best time to tweet.