Hootsuite

Top 5 Reasons To Use Hootsuite To Manage Social Media

You Can Monitor Multiple Social Platforms In One Place

Having a single place with only one login to manage all of your social networks makes your work much more efficient. You can make updates and, interact with connections on over 35 social networks including:

  • Facebook (profiles, events, groups and fan pages)
  • Twitter
  • LinkedIn (profiles, pages and groups)
  • Google+
  • Foursquare
  • WordPress blogs
  • And many other platforms like (Vimeo, Reddit, Via.me, StumbleUpon, Instagram, Tumblr, Evernote, Flickr, MailChimp, Slideshare, Storify, Edocr, Get Satisfaction, and others)

Schedule Your Posts Ahead Of Time

I think my favorite aspect of using Hootsuite is having the ability to create a long-term communications strategy and schedule social postings for an entire month in one day. It can be difficult to stay consistent when you have to do something every day. This tool has really enhanced digital communications strategies for both our organization and many of our clients.

Collaborate With Your Peers

One of the coolest features of Hootsuite is it’s support for cross collaboration. They make it easy for teams to share social media responsibilities and to track what actions each team member takes on the account. This way everyone can be accountable for their work and provides an opportunity for team members to learn from what works and what doesn’t.

Listen To Your Customers

It’s important to always keep an open line to what your clients are saying about you online and respond to those comments quickly and with grace. Another great tool that Hootsuite provides a way for you to track key phrases and terms against other users posts. This way you can find opportunities to contribute to conversations in your domain of expertise and potentially generate new business.

Share Information Across The Web Easily

Hootsuite has developed a super convenient plugin for all top browsers that allows you to easily share information and websites with social networks. When you come across a website you want to share, clicking the Hootsuite button in your browser will auto-generate a snippet of information for that page with a shortened url, which is then posted across all of your social networks.

Jaclyn Hawtin

Jaclyn Hawtin (M.S. Tech), a San Francisco based Co-Founder & Managing Partner of Tech Love is an award winning entrepreneur with extensive experience advising start-up ventures. Her unique methodological approach developed through years of academic research and experimentation on making 'right technology' decisions in the workplace has proven invaluable to Tech Love's client base. She also currently serves as a mentor to entrepreneurs at House of Genius and advises a number of international nonprofits and NGO's on best practices for applying technology in international development.

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